Ateliers, Boutiques & Couture: Your ABC Guide To Bridal Shops In Melbourne

I have to confess, I get so excited when I see a bride’s wedding gown for the first time! Every bride I photograph looks so elegant and stunning in her dress – I just can’t get enough. However, I know that deciding on a dress isn’t easy.

You want something that you’ll be comfortable in, that will match the style and venue of your wedding, and that suits your personality. Or, if you don’t want to wear a dress at all, that’s fine too – I love it when brides do their own thing. Some brides even have two dresses, one for the ceremony and one for the reception.

I’m often asked about Melbourne bridal shops, and in such a stylish city, we have plenty of choice when it comes to wedding couture. Here are some of Melbourne’s best wedding dress designers and boutiques to help you find the dress of your dreams.

Jane Hill

So many of my brides wear Jane Hill, and for good reason! Based in Prahran, these gorgeous gowns are created for the modern bride who wants something both elegant and stylish.

Each year, her collections are so original – I love to see what she comes up with. They’re perfect for brides who want just that little bit extra: hand-sewn beadwork, geometric lace patterns, or sheer tulle are always above and beyond.

Soul Frequency

Some of the coolest designs come from Soul Frequency, part of KYHA Studios. They do such beautiful, clean styles here, from off-the-shoulder to plunging necklines.

Soul Frequency dresses have a sleek, minimalist aesthetic, without sacrificing style, so it’s easy to see why the brand appeals to so many brides. They’re a great choice also if you want a traditional style of gown with a modern flair – they do a beautiful job of designing timeless dresses that still look contemporary.

Bridal Atelier

If you’re after premium Melbourne bridal boutiques, look no further than Bridal Atelier. Their collections feature all of the top designers, such as Lovers Society and Sarah Seven.

Visiting their South Melbourne store is such a delight – it’s so much fun to admire all the gorgeous gowns. It’s a one-stop-shop for brides as well, since you can find just about all the designers you want to try on in one place.

A little tip from me: when thinking about your dresses, think about your wedding flowers too! Consider how the flowers and dress will look together as you walk down the aisle.

Karen Willis Holmes

I have a certain fondness for Karen Willis Holmes, as it’s where I got my own wedding dress! She has a store in Melbourne as well as in Sydney, Brisbane, and Perth.

Her designs are popular for their unique, contemporary style, and offer a wide range of choices, from intricate beaded designs to a more simple, romantic style.

Rachel Gilbert

Melbourne designer Rachel Gilbert now does a bridal range, which I know many brides are absolutely loving! Her gowns are so fashion-forward and gorgeous, without being over-the-top.

Her stylish designs hug curves in just the right places and are exactly what lots of brides are after. A Rachel Gilbert gown is truly a work of art, thanks to their clean lines, perfect cuts, and premium fabrics.

Georgia Young Couture

Georgia Young really takes bridal couture to the next level, with gowns that are truly gorgeous. Her creations have perfectly placed fabrics and cuts that create such unique bridalwear.

With a focus on geometric shapes and high-quality fabrics, a dress from Georgia Young is definitely one you’ll want to pass on to your daughter. If you dream of a look straight out of a bridal magazine, this might be the designer for you.

Rue De Seine

If you prefer a bohemian, ethereal style, look no further than Rue De Seine. These styles are romantic, delicate, and many feature lovely lace detailing.

These looks are perfect for an outdoor, beachy wedding, or a low-key ceremony with friends and family. Here you’ll find modern fabrics and stunning contemporary styles – you might even find yourself looking for an excuse to wear your dress again after the wedding!

Luci Di Bella Design House

Luci De Bella Design House always impresses me, as I love their feminine, romantic styles. Their details are unlike anyone else, with sheer lace sleeves, open backs and intricate lace.

Like many of the shops mentioned here, they’re based in Armadale. If you’re shopping for

Wedding dresses in Melbourne, Brunswick and Armadale are where you’ll find a majority of the shops. Brunswick in particular is known for its Sydney Road bridal shops, the number one destination for brides in the city.

SoHo Bride

So this one isn’t exactly in Melbourne but well worth the trip to Geelong for!

Inspired by real love and real life, SoHo’s founder Jade, envisioned a Bridal Boutique for the modern-day, free spirit. 

“It begins with the space… Located in the trendy suburb of Newtown, on the upper-level loft, of a warehouse and accessible via a staircase from the street. Soho is an exclusive experience for the style-savvy bride and her bridesmaids.”

Soho offers a selection of classic, flowy styles, simple silhouettes and edgy, playful gowns, with an ultimately fashion forward appeal. SoHo stylists aspire to provide uniquely styled looks for the modern Bride and her “Bridesbabes”, with their carefully selected range of international and Australian labels.

Grace Loves Lace

The styles from Grace Loves Lace are just so fun and cheerful to wear – lots of brides love this brand for their wide range of modern, fashionable dresses. Their feminine designs are of such high-quality and make every bride look absolutely gorgeous.

They do lace extremely well too, creating dreamy, flowing dresses that are perfect for your outdoor wedding. Visit their South Melbourne boutique to check out their latest collections.

With so many spectacular wedding dress shops in Melbourne, brides have no shortage of choice! You can find whatever you’re after, from couture to casual. However, I do recommend starting your wedding dress search as far in advance as possible. It can take some time to find the right dress and you need to account for alteration times.

If you have any questions about your wedding dress style and how it might work for your wedding day photography, please reach out! I’m a bit obsessed with fashion, so I’m always excited to see what look you choose for your big day.